The role of epistemic motivation in individuals’ response to decision complexity

The need for cognition.

John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1982 · 5.1K citations

Social Sciences, Psychology, Social Psychology +9

The Adaptive Decision Maker.

Charles Leave, John W. Payne, James R. Bettman et al. · Journal of the Operational Research Society · 1994 · 3.4K citations

Business, Decision Sciences, Economics +17

The Efficient Assessment of Need for Cognition

John T. Cacioppo, Richard E. Petty, Chuan Feng Kao · Journal of Personality Assessment · 1984 · 3K citations

Education, Educational Assessment, Psychology +8

When choice is demotivating: Can one desire too much of a good thing?

Sheena S. Iyengar, Mark R. Lepper · Journal of Personality and Social Psychology · 2000 · 2.8K citations

Social Sciences, Behavioral Sciences, Economics +11

Constructive Consumer Choice Processes

James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.8K citations

Business, Decision Sciences, Marketing +14