A within-attribute model of variety-seeking behavior

Journal of Experimental Psychology: Human Perception and Performance.

Margaret Jean Intons-Peterson · Journal of Experimental Psychology Human Perception & Performance · 1981 · 3.3K citations

Social Sciences, Behavioral Sciences, Psychology +14

A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

Leigh McAlister · Journal of Consumer Research · 1982 · 557 citations · Full text

Social Sciences, Economics, Marketing +16

Variety Seeking Through Brand Switching

Moshe Givon · Marketing Science · 1984 · 337 citations

Business, Marketing, Marketing Management +14

Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products

James M. Lattin, Leigh McAlister · Journal of Marketing Research · 1985 · 229 citations

Business, Marketing, Marketing Management +16

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Kapil Bawa · Marketing Science · 1990 · 218 citations

Social Sciences, Marketing, Marketing Management +15