Statistics
Publications
2
Citations
142
H-Index
2
Active since
1995
Affiliations
University of Mannheim(Current)
Jens Gutsche is an author at University of Mannheim specializing in decision theory, variety seeking, and business.
Publications per year
1995–2002
2
2
Tomás Bayón, Jens Gutsche, Hans H. Bauer · European Management Journal · 2002 · 121 citations
A within-attribute model of variety-seeking behavior
Michael Johnson, Andreas Herrmann, Jens Gutsche · Marketing Letters · 1995 · 21 citations · Full text
Business, Marketing, Psychology +3
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