Journal of Marketing Development and Competitiveness · 2013 · 37 citations · 15 references
ManagementHuman Resource ManagementOrganizational BehaviorBrand ManagementOrganizational CultureOrganizational DevelopmentBrand EquityBrand IdentityCorporate BrandingEmployer BrandingOrganizational ValuesWork ValuesBrand ValuesEmployee BrandingEmployer Brand DevelopmentEmployer Brand ManagementEmployer Brand PerceptionGrounded Theory AnalysisPersonal Values AwarenessWorkplace Values
The study explores if there are any statistically significant employees’ values that affects the employer branding, and if any, which affects the most. Based on the grounded theory, this study critically assesses multiple cases of employees’ values of branding process in a manufacturing company. The five aspects of personal values of employees were surveyed on a sample of 413 employees, of which 244 were current employees of the surveyed company and 169 were potential employees that applied to the company. Results revealed that employees’ social, interest, developmental and economic values, in order of priority, are affecting the employer brand.
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Benjamin Schneider · Personnel Psychology · 1987 · 4.5K citations
Tim Ambler, Simon Barrow · Journal of Brand Management · 1996 · 1.2K citations