Industrial Marketing Management · 1985 · 402 citations · 5 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementRelationship MarketingStrategic MarketingCustomer EngagementCustomer LoyaltyCustomer SatisfactionReputationReputation ManagementVoice Of The CustomerCustomer Trust In SalesCustomer Trustworthiness PerceptionsSalesperson Credibility
5
Exchange and Power in Social Life.
Robert Bierstedt, Peter M. Blau · American Sociological Review · 1965 · 13.8K citations
The processes of causal attribution.
Harold H. Kelley · American Psychologist · 1973 · 3.9K citations
Interpersonal trust, trustworthiness, and gullibility.
Julian B. Rotter · American Psychologist · 1980 · 1.6K citations
Effectiveness in Sales Interactions: A Contingency Framework
Barton A. Weitz · Journal of Marketing · 1981 · 650 citations