Customer Trustworthiness Perceptions

Customer Trustworthiness Perceptions is a construct in consumer behavior that denotes the degree to which customers are perceived by firms or other stakeholders as reliable, honest, and dependable in their interactions and commitments within a marketplace relationship.

136

Publications

19.1K

Citations

339

Authors

189

Institutions

Publications per year

2017–2026

46

Authors

339

  1. HS
    Harjit Sekhon

    Coventry University, United Kingdom

    5 publications · 468 citations

    5

    h-index

  2. GK
    Gary K. Taylor

    University of Alabama, United States

    4 publications · 154 citations

    4

    h-index

  3. RW
    Richard W. Houston

    University of Alabama, United States

    4 publications · 154 citations

    4

    h-index

  4. HK
    Husni Kharouf

    Coventry University, United Kingdom

    4 publications · 324 citations

    4

    h-index

  5. MA
    Mark A. Fuller

    Washington State University, United States

    2 publications · 107 citations

    2

    h-index

1–5 of 339

Venues

  1. International Journal of Bank Marketing

    5 publications · 264 citations

    5

    h-index

  2. Psychology and Marketing

    3 publications · 797 citations

    3

    h-index

  3. Electronic Commerce Research and Applications

    3 publications · 444 citations

    3

    h-index

  4. Journal of Services Marketing

    3 publications · 380 citations

    3

    h-index

  5. International Journal of Auditing

    IJA · 3 publications · 112 citations

    3

    h-index

1–5