Concepedia

Zsuzsa Săplăcan

ZS

Statistics

Publications

6

Citations

1K

H-Index

6

Active since

2019

Affiliations

Babeș-Bolyai University(Current)

Zsuzsa Săplăcan is an author at Babeș-Bolyai University specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2019–2021

6

Publications

6

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Rebeka-Anna Pop, Zsuzsa Săplăcan, Dan‐Cristian Dabija et al. · Current Issues in Tourism · 2021 · 615 citations

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

Rebeka-Anna Pop, Zsuzsa Săplăcan, Mónika‐Anetta Alt · Information · 2020 · 237 citations · Full text

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Banking with a Chatbot – A Study on Technology Acceptance

Mónika‐Anetta Alt, Vizeli Ibolya, Zsuzsa Săplăcan · Studia Universitatis Babeş-Bolyai. Oeconomica · 2021 · 68 citations · Full text

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Determinants of Adopting a Zero Waste Consumer Lifestyle

Zsuzsa Săplăcan, Brigitta Márton · Regional and Business Studies · 2019 · 44 citations · Full text

Digital touchpoints and multichannel segmentation approach in the life insurance industry

Mónika Anetta Alt, Zsuzsa Săplăcan, Botond Benedek et al. · International Journal of Retail & Distribution Management · 2021 · 32 citations

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