Concepedia

Mónika‐Anetta Alt

MA

5

Publications

955

Citations

5

H-Index

2020

Active since

Affiliations

Babeș-Bolyai University(Current)

Mónika‐Anetta Alt is an author at Babeș-Bolyai University specializing in management, interactive marketing, and marketing.

ORCID

Top concepts

Publications per year

2020–2022

5

Publications

5

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Rebeka-Anna Pop, Zsuzsa Săplăcan, Dan‐Cristian Dabija et al. · Current Issues in Tourism · 2021 · 615 citations

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

Rebeka-Anna Pop, Zsuzsa Săplăcan, Mónika‐Anetta Alt · Information · 2020 · 237 citations · Full text

, , +24

Banking with a Chatbot – A Study on Technology Acceptance

Mónika‐Anetta Alt, Vizeli Ibolya, Zsuzsa Săplăcan · Studia Universitatis Babeş-Bolyai. Oeconomica · 2021 · 68 citations · Full text

, , +20

Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior

Mónika‐Anetta Alt, Vizeli Ibolya · Market-Tržište · 2021 · 21 citations · Full text

NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z

Mónika‐Anetta Alt, Irma Agárdi · International Journal of Retail & Distribution Management · 2022 · 14 citations

, , +19

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