Concepedia

Irma Agárdi

IA

3

Publications

115

Citations

3

H-Index

2022

Active since

Affiliations

Corvinus University of Budapest(Current)

Babeș-Bolyai University

Irma Agárdi is an author at Corvinus University of Budapest specializing in interactive marketing, management, and marketing.

ORCID

Top concepts

Publications per year

2022–2023

3

Publications

3

Do digital natives use mobile payment differently than digital immigrants? A comparative study between generation X and Z

Irma Agárdi, Mónika Anetta Alt · Electronic Commerce Research · 2022 · 86 citations · Full text

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Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia

Yuling Wei, Attila Endre Simay, Irma Agárdi et al. · Journal of Promotion Management · 2023 · 15 citations

, , +15

NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z

Mónika‐Anetta Alt, Irma Agárdi · International Journal of Retail & Distribution Management · 2022 · 14 citations

, , +19

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