Concepedia

Mónika Anetta Alt

MA

3

Publications

148

Citations

3

H-Index

2019

Active since

Affiliations

Babeș-Bolyai University(Current)

Mónika Anetta Alt is an author at Babeș-Bolyai University specializing in marketing, user experience, and consumer research.

Top concepts

Publications per year

2019–2022

3

Publications

3

Do digital natives use mobile payment differently than digital immigrants? A comparative study between generation X and Z

Irma Agárdi, Mónika Anetta Alt · Electronic Commerce Research · 2022 · 86 citations · Full text

, , +26

Digital touchpoints and multichannel segmentation approach in the life insurance industry

Mónika Anetta Alt, Zsuzsa Săplăcan, Botond Benedek et al. · International Journal of Retail & Distribution Management · 2021 · 32 citations

, , +28

How do loss aversion and technology acceptance affect life insurance demand?

Bálint Zsolt Nagy, Mónika Anetta Alt, Botond Benedek et al. · Applied Economics Letters · 2019 · 30 citations

, , +23

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