Concepedia

Attila Endre Simay

AE

4

Publications

97

Citations

4

H-Index

2022

Active since

Affiliations

Corvinus University of Budapest(Current)

President University

Attila Endre Simay is an author at Corvinus University of Budapest specializing in interactive marketing, consumer research, and advertising.

Top concepts

MarketingManagementAdvertisingEngineeringSocial MediaConsumer ResearchInteractive MarketingArtificial IntelligenceCultureFashion

Publications per year

2022–2024

4

Publications

4

The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers

Attila Endre Simay, Yuling Wei, Tamás Gyulavári et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 44 citations

Artificial Intelligence, Engineering, Persuasive Technology +22

Online only: Future outlooks of post-pandemic education based on student experiences of the virtual university

Dóra Horváth, Katalin Ásványi, Attila Cosovan et al. · Society and Economy · 2022 · 19 citations · Full text

E-learning, Higher Education Online, Education +16

Unveiling the influence of anthropomorphic chatbots on consumer behavioral intentions: evidence from China and Indonesia

Yuling Wei, Jhanghiz Syahrivar, Attila Endre Simay · Journal of Research in Interactive Marketing · 2024 · 19 citations

Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia

Yuling Wei, Attila Endre Simay, Irma Agárdi et al. · Journal of Promotion Management · 2023 · 15 citations

Artificial Intelligence, Culture, Consumer Decision Making +15

Rows per page

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