Journal of Business Research · 2002 · 34 citations · 43 references
BusinessMarketingMarketing ManagementAntitrust LawCompetition PolicyRelationship MarketingAntitrust EnforcementAntitrust PolicyAntitrust ReviewInternational Relationship MarketingRelationship ManagementRelationship QualityAntitrust EconomicsCompetitor HarmRival Market Division
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
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D. O’Brien, Oliver E. Williamson · The Economic Journal · 1976 · 13.8K citations
Developing Buyer-Seller Relationships
F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations