Students' perceptions of personal selling

Career Choice and Development.

Kenneth I. Spenner, Duane Brown, Linda Brooks · Contemporary Sociology A Journal of Reviews · 1986 · 3.2K citations

Education, Psychology, Sociology +15

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie, Richard J. Lutz, George E. Belch · Journal of Marketing Research · 1986 · 2K citations

Business, Marketing, Marketing Management +14

The Cognitive Processes Mediating Acceptance of Advertising

Peter L. Wright · Journal of Marketing Research · 1973 · 398 citations

Business, Marketing, Psychology +15

Studies in Word-Association

C. G. Jung · The Journal of Nervous and Mental Disease · 1920 · 217 citations

The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

Bobby J. Calder, Chester A. Insko, Ben Yandell · Journal of Applied Social Psychology · 1974 · 137 citations

Social Sciences, Behavioral Sciences, Psychology +14