Measuring nonprofit marketing strategy performance: the case of museum stores

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Business, Marketing, Organizational Behavior +10

Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit

Gregory G. Dess, Richard B. Robinson · Strategic Management Journal · 1984 · 3.3K citations

Management, Organizational Behavior, Strategic Management +17

How people learn

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