Concepedia

Museum Promotion

Museum Promotion is a strategic marketing communication activity within the broader domain of museum marketing that differentiates itself by specifically aiming to raise public awareness, enhance visitor engagement, and stimulate attendance through the coordinated use of advertising, public relations, events, and digital outreach initiatives targeted at diverse audience segments.

70

Publications

2.9K

Citations

127

Authors

65

Institutions

Publications per year

2017–2026

21

Parents

Publications

70

Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role

Neil G. Kotler, Philip Kotler · Museum Management and Curatorship · 2000 · 275 citations

, , +7

Museums and their Visitors

Museum International · 1996 · 254 citations

, , +16

Current social media uses and evaluations in American museums

Adrienne Fletcher, Moon J. Lee · Museum Management and Curatorship · 2012 · 156 citations

, , +12

Changes and Challenges in Museum Management after the COVID-19 Pandemic

JinHyo Joseph Yun, Byung-Jin Choi, Junic Kim · Journal of Open Innovation Technology Market and Complexity · 2021 · 102 citations · Full text

, , +13

Measuring nonprofit marketing strategy performance: the case of museum stores

Sandra Mottner, John B. Ford · Journal of Business Research · 2004 · 92 citations

, , +13

1–5 of 70

Authors

127

  1. RR
    Ruth Rentschler

    Deakin University, Australia

    3 publications · 129 citations

    3

    h-index

  2. BS
    Bruno S. Frey

    University of Zurich, Switzerland

    2 publications · 123 citations

    2

    h-index

  3. JT
    Jean-Michel Tobelem

    Université de Strasbourg, France

    2 publications · 82 citations

    2

    h-index

  4. BC
    Brenda Capstick

    2 publications · 32 citations

    2

    h-index

  5. JC
    John C. Crotts

    College of Charleston, United States

    2 publications · 25 citations

    2

    h-index

1–5 of 127

Institutions

65

  1. University of Stirling

    Stirling, United Kingdom

    2 h-index

    2 publications

    84 citations

  2. Universitas Gadjah Mada

    Yogyakarta, Indonesia

    2 h-index

    7 publications

    99 citations

  3. University of Tartu

    Tartu, Estonia

    2 h-index

    2 publications

    60 citations

  4. University of Zurich

    Zurich, Switzerland

    2 h-index

    3 publications

    160 citations

  5. Auckland War Memorial Museum

    Auckland, New Zealand

    1 h-index

    1 publications

    19 citations

  6. Winterthur Museum Garden and Library

    Wilmington, United States

    1 h-index

    1 publications

    22 citations

  7. University of the Basque Country

    Leioa, Spain

    1 h-index

    1 publications

    79 citations

  8. Manchester Metropolitan University

    Manchester, United Kingdom

    1 h-index

    1 publications

    10 citations

1–8 of 65

Venues

  1. Museum Management and Curatorship

    9 publications · 690 citations

    9

    h-index

  2. 6

    h-index

  3. The Journal of Arts Management Law and Society

    3 publications · 141 citations

    3

    h-index

  4. Museum International

    3 publications · 296 citations

    3

    h-index

  5. Curator The Museum Journal

    2 publications · 34 citations

    2

    h-index

1–5