Museum Management and Curatorship · 2000 · 275 citations · 2 references
HumanitiesMarketing ManagementMuseum StudiesMuseum AdministrationMuseum EthicsMuseum MarketingMuseum PerformanceMuseum PolicyMuseum TheoryMuseum Promotion
(2000). Can Museums be All Things to All People? : Missions, Goals, and Marketing's Role. Museum Management and Curatorship: Vol. 18, No. 3, pp. 271-287.
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The Museum Refuses to Stand Still
Kenneth Hudson · Museum International · 1998 · 87 citations