International Journal of Research in Marketing · 2013 · 14 citations · 61 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorConsumption StudiesBrand AssociationsBrand AwarenessBrand EquityBrand ExperienceBrand ImageConsumption PatternsConsumer Brand PerceptionConsumer KnowledgePerceived Brand QualityPerceived Product QualityPrice-quality Perception
61
Information and Consumer Behavior
Phillip Nelson · Journal of Political Economy · 1970 · 5.7K citations
Dimensions of Consumer Expertise
Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text
Business, Marketing, Psychology +11
Metacognitive Experiences in Consumer Judgment and Decision Making
Norbert Schwarz · Journal of Consumer Psychology · 2004 · 1.3K citations · Full text
Education, Marketing, Psychology +16