The most valuable player may not be on the winning team: Uncovering consumer tolerance for color shades in roses

Sensory Evaluation Techniques

D.D. Muir · International Journal of Dairy Technology · 2007 · 467 citations

The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown

Ferdinand F. Wirth, John L. Stanton, James B. Wiley · Agricultural and Resource Economics Review · 2011 · 109 citations · Full text

Agriculture, Marketing, Nutrition +17

Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price

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Business, Marketing, Marketing Management +16

Consumer Preference for Edible-flower Color, Container Size, and Price

Kathleen M. Kelley, Bridget K. Behe, John A. Biernbaum et al. · HortScience · 2001 · 77 citations · Full text

Agriculture, Marketing, Marketing Management +17

Performance of hedonic scales in sensory acceptability of strawberry yogurt

Alexandre Navarro da Silva, Rita de Cássia dos Santos Navarro d Silva, Marco Aurélio Marques Ferreira et al. · Food Quality and Preference · 2013 · 54 citations

Agriculture, Food Science, Fruit Science +10