Optimal product introduction and life cycle pricing policies for multiple product generations under competition

Competing in Product and Service: A Product Life-Cycle Model

Morris A. Cohen, Seungjin Whang · Management Science · 1997 · 219 citations

Product Life-cycle Model, Engineering, Pricing Policy +13

Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry

Barry L. Bayus, Sanjay Jain, Ambar G. Rao · Journal of Marketing Research · 1997 · 178 citations

Human-machine Interaction, User Interface Design, Personal Digital Assistant +26

New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction

Vineet Padmanabhan, Surendra Rajiv, Kannan Srinivasan · Journal of Marketing Research · 1997 · 164 citations

Consumer Uncertainty, High Externality, Consumer Research +21

New-Product Strategy and Industry Clockspeed

Gilvan C. Souza, Barry L. Bayus, Harvey M. Wagner · Management Science · 2004 · 161 citations

Optimal Policy, Production Management, Business Analytics +21

Durable-Goods Monopolists, Rational Consumers, and Improving Products

Anirudh Dhebar · Marketing Science · 1994 · 155 citations

Consumer Uncertainty, Applied Economics, Market Equilibrium +17