Concepedia

Product Lifecycle Introduction

Product Lifecycle Introduction is a strategic phase within the product lifecycle management framework in which a new product is formally launched into the market, distinguished by initial commercialization efforts, market entry tactics, and the establishment of customer awareness and distribution channels to secure early adoption.

18

Publications

780

Citations

45

Authors

27

Institutions

Publications per year

2017–2026

2

Parents

Publications

18

A two phase multi-attribute decision-making approach for new product introduction

Cengiz Kahraman, Gülçin Büyüközkan, Nüfer Yasin Ateş · Information Sciences · 2006 · 180 citations

, , +11

The Relationship among Biases, Misperceptions, and the Introduction of Pioneering Products: Examining Differences in Venture Decision Contexts

Mark Simon, Susan M. Houghton · Entrepreneurship Theory and Practice · 2002 · 123 citations

, , +13

New Product Introduction: Timing, Design, and Pricing

Ted Klastorin, Weiyu Tsai · Manufacturing & Service Operations Management · 2004 · 77 citations

, , +17

Refraining from Imitation: Professional Resistance and Limited Diffusion in a Financial Market

Stefan Jonsson · Organization Science · 2008 · 76 citations

, , +12

The use of quality tools and techniques in product introduction: an assessment methodology

Martin Spring, R.E. McQuater, K.G. Swift et al. · The TQM Journal · 1998 · 51 citations

, , +14

1–5 of 18

Authors

45

  1. SJ
    Stefan Jonsson

    Uppsala University, Sweden

    1 publications · 76 citations

    1

    h-index

  2. RW
    Ralf W. Seifert

    International Institute for Management Development, Switzerland

    1 publications · 32 citations

    1

    h-index

  3. SL
    Shuangqing Liao

    International Institute for Management Development, Switzerland

    1 publications · 32 citations

    1

    h-index

  4. TS
    Thomas Staeblein

    Technical University of Munich, Germany

    1 publications · 38 citations

    1

    h-index

  5. CP
    C. Pyron

    Motorola (United States), United States

    1 publications · 13 citations

    1

    h-index

1–5 of 45

Institutions

27

  1. Motorola (United States)

    Schaumburg, United States

    1 h-index

    3 publications

    39 citations

  2. Suffolk University

    Boston, United States

    1 h-index

    1 publications

    40 citations

  3. Galatasaray University

    Istanbul, Türkiye

    1 h-index

    1 publications

    180 citations

  4. University of Mannheim

    Mannheim, Germany

    1 h-index

    1 publications

    38 citations

  5. Oakland University

    Rochester, United States

    1 h-index

    1 publications

    123 citations

  6. Xi'an Jiaotong University

    Xi'an, China

    1 h-index

    3 publications

    84 citations

  7. University of Hull

    Hull, United Kingdom

    1 h-index

    5 publications

    255 citations

  8. Uppsala University

    Uppsala, Sweden

    1 h-index

    1 publications

    76 citations

1–8 of 27

Venues

  1. International Journal of Production Economics

    3 publications · 82 citations

    3

    h-index

  2. European Journal of Operational Research

    2 publications · 60 citations

    2

    h-index

  3. 1

    h-index

  4. Information Sciences

    1 publications · 180 citations

    1

    h-index

  5. Marketing Intelligence & Planning

    1 publications · 13 citations

    1

    h-index

1–5