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Segmentation of the games market using multivariate analysis

Barry Ip, Gabriel Jacobs

Journal of Targeting Measurement and Analysis for Marketing · 2005 · 43 citations · 13 references

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References

13

Personality subtypes of young drivers. Relationship to risk-taking preferences, accident involvement, and response to a traffic safety campaign

Pål Ulleberg · Transportation Research Part F Traffic Psychology and Behaviour · 2001 · 304 citations

, , +17

Integration of self-organizing feature map and K-means algorithm for market segmentation

R.J. Kuo, Leyton Ho, C.M. Hu · Computers & Operations Research · 2002 · 246 citations

, , +7

Negative correlates of computer game play in adolescents

John Colwell, J. A. Payne · British Journal of Psychology · 2000 · 185 citations

, , +17

The effects of sound and colour on responses to a computer game

Sandy Wolfson, G. Case · Interacting with Computers · 2000 · 123 citations

, , +10

Different athletes cope differently during a sport competition: a cluster analysis of coping

Patrick Gaudreau, Jean‐Pierre Blondin · Personality and Individual Differences · 2003 · 114 citations

, , +14