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Integration of self-organizing feature map and K-means algorithm for market segmentation

EngineeringData ScienceData MiningBusiness IntelligenceMarket AnalysisKnowledge DiscoveryBusinessSelf-organizing Feature MapManagementOptimization-based Data MiningBusiness AnalyticsMarketingMarket SegmentationUser SegmentationSelf-organizing MapMarketing StrategyK-means Algorithm