Journal of Applied Social Psychology · 2007 · 80 citations · 30 references
EducationMarketingPsychologyIndividual DifferencesInterpersonal CommunicationSales ManagementEmotion PerceptionEmotion ProcessingEmotion RecognitionEmotion UnderstandingEmotional ExpressionNonverbal DecodingAssessmentsEmotion Recognition From Nonverbal BehaviorInterpersonal Communication In SellingNonverbal Emotional CommunicationNonverbal Emotional CuesSalary IncreasesSalesperson Performance EvaluationSocial-emotional Skills
The present studies examined whether salespersons who more accurately read nonverbal emotional expressions were more successful. We used multiple measures of job success, consistent with prior research. In Study 1, building‐supply salespersons who were better at nonverbal emotion recognition earned higher average annual salary increases, but did not rate themselves as more successful. Similarly, in Study 2, we found that automobile salespersons who were better at nonverbal emotion recognition sold more cars per month, but did not rate themselves as more successful. The results speak to the need for further exploration of skill‐based assessments in the selection and development of salespersons.
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The Determinants of Salesperson Performance: A Meta-Analysis
Gilbert A. Churchill, Neil M. Ford, Steven W. Hartley et al. · Journal of Marketing Research · 1985 · 1.2K citations