Journal of Business Research · 1999 · 225 citations · 19 references
BusinessMarketingMarketing ManagementConsumer BehaviorRetail MarketingStrategic MarketingConsumer InvolvementConsumer TheoryConsumer WantsEmail MarketingRetail Consumer BehaviorShopping PracticesE-mail MarketingGrocery ShoppingShopping Experience
19
Edward Μ. Tauber · Journal of Marketing · 1972 · 1K citations
A motivation-based shopper typology.
Robert A. Westbrook, William C. Black · Journal of Retailing · 1985 · 665 citations
Management, Marketing, Psychology +11