Business Horizons · 2008 · 102 citations · 13 references
BusinessFinanceMarketingBrand ManagementCorporate FinanceCorporate StrategyBrand EquityBrand IdentityBrand StrategyCorporate BrandingStrategic Brand ManagementB2b Brand EquityB2b Brand StrategyCorporate Brand Strategy
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A General Equilibrium Approach To Monetary Theory
James Tobin · Journal of money credit and banking · 1969 · 5.3K citations