Consumer preference for retail fat spreads: an olive oil based product compared with market dominant brands

DESIGNS TO BALANCE THE EFFECT OF ORDER OF PRESENTATION AND FIRST‐ORDER CARRY‐OVER EFFECTS IN HALL TESTS

Halliday J.H. MacFie, N. Bratchell, Keith Greenhoff et al. · Journal of Sensory Studies · 1989 · 1.8K citations

Social Sciences, Psychology, Design Theory +10

Seven Countries: A Multivariate Analysis of Death and Coronary Heart Disease.

Annals of Internal Medicine · 1980 · 1.4K citations

Medicine, Cardiology, Health Sciences +14

Hedonic scale method of measuring food preferences.

David R. Peryam, Francis J. Pilgrim · Food technology · 1957 · 1.3K citations

Social Sciences, Behavioral Sciences, Psychology +14

How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Irwin P. Levin, Gary J. Gaeth · Journal of Consumer Research · 1988 · 1.2K citations

Social Sciences, Psychology, Social Psychology +15

“Try it. You'll like it”. Effects of information on willingness to try novel foods

Marcia L. Pelchat, Patricia Pliner · Appetite · 1995 · 218 citations

Social Sciences, Psychology, Social Psychology +12