John A. Bower

Effect of liking, information and consumer characteristics on purchase intention and willingness to pay more for a fat spread with a proven health benefit

John A. Bower, Mohammad A Saadat, Catherine M Whitten · Food Quality and Preference · 2002 · 233 citations

Food Choice, Behavioral Decision Making, Proven Health Benefit +13

SENSORY CHARACTERISTICS AND CONSUMER LIKING FOR CEREAL BAR SNACK FOODS

John A. Bower, Robert Whitten · Journal of Sensory Studies · 2000 · 83 citations

Nutrition, Flavoromics, Relative Importance +19

The importance of origin as a quality attribute for beef: results from a Scottish consumer survey

Amy L. Davidson, Monika J. A. Schröder, John A. Bower · International Journal of Consumer Studies · 2003 · 79 citations

Agricultural Economics, Consumer Research, Scottish Consumer Survey +20

“The white stuff?”

John A. Bower, Nicola Mateer · Nutrition & Food Science · 2008 · 32 citations

Critical Race Theory, Social Marketing, Consumer Research +26

EFFECT OF HEALTH CONCERN AND CONSUMPTION PATTERNS ON MEASURES OF SWEETNESS BY HEDONIC AND JUST‐ABOUT‐RIGHT SCALES

John A. Bower, R. Vernon Boyd · Journal of Sensory Studies · 2003 · 29 citations

Nutrition, Lower Sucrose Concentration, Flavoromics +17