Monika J. A. Schröder

Consumer value conflicts surrounding ethical food purchase decisions: a focus on animal welfare

Monika J. A. Schröder, Morven G. McEachern · International Journal of Consumer Studies · 2004 · 295 citations

Animal Protection, Agricultural Economics, Consumer Research +22

The Role of Livestock Production Ethics in Consumer Values Towards Meat

Morven G. McEachern, Monika J. A. Schröder · Journal of Agricultural and Environmental Ethics · 2002 · 125 citations

Fast foods and ethical consumer value: a focus on McDonald's and KFC

Monika J. A. Schröder, Morven G. McEachern · British Food Journal · 2005 · 105 citations

Socially Responsible Product, Consumer Study, Consumer Research +26

The importance of origin as a quality attribute for beef: results from a Scottish consumer survey

Amy L. Davidson, Monika J. A. Schröder, John A. Bower · International Journal of Consumer Studies · 2003 · 79 citations

Agricultural Economics, Consumer Research, Scottish Consumer Survey +20

Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand

Morven G. McEachern, Monika J. A. Schröder, Joyce Willock et al. · Journal of Product & Brand Management · 2007 · 75 citations

Socially Responsible Product, Animal Protection, Animal Welfare +27