Publication | Closed Access
Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand
75
Citations
34
References
2007
Year
Socially Responsible ProductAnimal ProtectionAnimal WelfareConsumer ResearchBrand StrategyResearch EthicsEthical PracticeFood MarketingConsumer CultureManagementApplied EthicBioethicsConsumer BehaviorConsumer Buying BehaviourFood PolicyBrand ManagementHealth SciencesPublic PolicyConsumer Decision MakingConsumerismBrand DevelopmentEthical Purchasing BehavioursMarketingFood RegulationsPurpose –Royal SocietyBusinessConsumer AttitudeEthical Brand ExtensionsSocial Responsibility
Purpose – This paper aims to explore ethical purchasing behaviours and attitudes, relating to the Royal Society for Prevention of Cruelty to Animals (RSPCA) and their brand‐extension “Freedom Food”.
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