Concepedia

Mohammad A Saadat

MA

Statistics

Publications

2

Citations

252

H-Index

2

Active since

1998

Affiliations

Queen Margaret University(Current)

Mohammad A Saadat is an author at Queen Margaret University specializing in food choice, marketing, and consumer research.

Top concepts

MarketingManagementFood ChoiceConsumer ResearchHealthBusinessAdvertisingFood QualityPublic HealthFood Marketing

Publications per year

1998–2002

2

Publications

2

Effect of liking, information and consumer characteristics on purchase intention and willingness to pay more for a fat spread with a proven health benefit

John A. Bower, Mohammad A Saadat, Catherine M Whitten · Food Quality and Preference · 2002 · 233 citations

Food Choice, Behavioral Decision Making, Proven Health Benefit +13

Consumer preference for retail fat spreads: an olive oil based product compared with market dominant brands

John A. Bower, Mohammad A Saadat · Food Quality and Preference · 1998 · 19 citations

Food Choice, Marketing, Food Marketing +9

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