Rote learning after exposure to a direct-to-consumer television advertisement for a prescription drug

The need for cognition.

John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1982 · 5.1K citations

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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text

Business, Marketing, Psychology +11

The Role of Involvement in Attention and Comprehension Processes

Richard L. Celsi, Jerry C. Olson · Journal of Consumer Research · 1988 · 2.1K citations

Education, Psychology, Social Psychology +13

Product Familiarity and Learning New Information

Eric J. Johnson, J. Edward Russo · Journal of Consumer Research · 1984 · 905 citations

Business, Marketing, Marketing Management +11