Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

John M.T. Balmer · European Journal of Marketing · 2001 · 1.1K citations

Business, Marketing, Marketing Management +13

Managing the Multiple Identities of the Corporation

John M.T. Balmer, Stephen A. Greyser · California Management Review · 2002 · 382 citations

Management, Organization Studies, Strategic Management +17

Seven dimensions of corporate identity

T.C. Melewar, Elif Karaosmanoğlu · European Journal of Marketing · 2006 · 330 citations · Full text

Management, Organization Studies, Organizational Behavior +5

Managing Corporate Identity: An Internal Perspective

Cláudia Simões · Journal of the Academy of Marketing Science · 2005 · 295 citations

Management, Organizational Behavior, Strategic Management +14

The role of corporate identity in the higher education sector

T.C. Melewar, Sibel Akel · Corporate Communications An International Journal · 2005 · 254 citations

Management, Higher Education, Strategic Management +10