Concepedia

Cláudia Simões

CS

Statistics

Publications

24

Citations

2.1K

H-Index

19

Active since

2001

Affiliations

University of Minho(Current)

The Open University

Pontifícia Universidade Católica do Rio Grande do Sul

Universidade Nova de Lisboa

University of Reading

Cláudia Simões is an author at University of Minho specializing in business, marketing management, and marketing.

Publications per year

2001–2024

24

Publications

24

Managing Corporate Identity: An Internal Perspective

Cláudia Simões · Journal of the Academy of Marketing Science · 2005 · 295 citations

Management, Organizational Behavior, Strategic Management +14

Rethinking the brand concept: new brand orientation

Cláudia Simões, Sally Dibb · Corporate Communications An International Journal · 2001 · 288 citations

Business, Marketing, Marketing Management +10

Applying to higher education: information sources and choice factors

Cláudia Simões, Ana Maria Soares · Studies in Higher Education · 2010 · 268 citations

Education, Higher Education, Higher Education Administration +8

Reconceptualizing brand identity in a dynamic environment

Catherine da Silveira, Carmen Lages, Cláudia Simões · Journal of Business Research · 2011 · 232 citations · Full text

Business, Marketing, Marketing Management +14

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Anton Siebert, Ahir Gopaldas, Andrew Lindridge et al. · Journal of Marketing · 2020 · 230 citations · Full text

Business, Marketing, Marketing Management +12

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