Concepedia
Statistics
Publications
24
Citations
2K
H-Index
19
Active since
2001
Affiliations
University of Minho(Current)
The Open University
Pontifícia Universidade Católica do Rio Grande do Sul
Universidade Nova de Lisboa
University of Warwick
Cláudia Simões is an author at University of Minho specializing in business, management, and marketing.
Top concepts
ManagementBusinessMarketingBrand ManagementConsumer ResearchMarketing StrategyMarketing InsightsBrand StrategyBrand DevelopmentCustomer Satisfaction
Publications per year
2001–2024
Managing Corporate Identity: An Internal Perspective
Cláudia Simões · Journal of the Academy of Marketing Science · 2005 · 291 citations
Organizational Identity, Internal Perspective, Management +6
Rethinking the brand concept: new brand orientation
Cláudia Simões, Sally Dibb · Corporate Communications An International Journal · 2001 · 287 citations
Marketing, Brand Positioning, Luxury Branding +13
Applying to higher education: information sources and choice factors
Cláudia Simões, Ana Maria Soares · Studies in Higher Education · 2010 · 266 citations
Reconceptualizing brand identity in a dynamic environment
Catherine da Silveira, Carmen Lages, Cláudia Simões · Journal of Business Research · 2011 · 228 citations · Full text
Brand Identity, Brand Equity, Personal Branding +5
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Anton Siebert, Ahir Gopaldas, Andrew Lindridge et al. · Journal of Marketing · 2020 · 218 citations · Full text
Customer Experience, Customer Satisfaction, Involvement Spirals +18
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