Concepedia

Catherine da Silveira

CD

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Publications

1

Citations

228

H-Index

1

Active since

2011

Affiliations

Iscte – Instituto Universitário de Lisboa(Current)

Catherine da Silveira is an author at Iscte – Instituto Universitário de Lisboa specializing in brand equity, business, and brand awareness.

ORCID

Top concepts

Publications per year

2011–2011

1

Publications

1

Reconceptualizing brand identity in a dynamic environment

Catherine da Silveira, Carmen Lages, Cláudia Simões · Journal of Business Research · 2011 · 228 citations · Full text

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