Concepedia

Ahir Gopaldas

AG

Statistics

Publications

12

Citations

998

H-Index

11

Active since

2009

Affiliations

Fordham University(Current)

York University

Ahir Gopaldas is an author at Fordham University specializing in marketing, marketing management, and social sciences.

Publications per year

2009–2020

12

Publications

12

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Anton Siebert, Ahir Gopaldas, Andrew Lindridge et al. · Journal of Marketing · 2020 · 230 citations · Full text

Business, Marketing, Marketing Management +12

Intersectionality 101

Ahir Gopaldas · Journal of Public Policy & Marketing · 2012 · 194 citations

Social Sciences, Marketing, Marketing Management +12

Marketplace Sentiments

Ahir Gopaldas · Journal of Consumer Research · 2014 · 143 citations

Business, Marketing, Marketing Management +16

An intersectional approach to diversity research

Ahir Gopaldas, Glenna DeRoy · Consumption Markets & Culture · 2015 · 112 citations

Business, Marketing, Marketing Management +7

A front-to-back guide to writing a qualitative research article

Ahir Gopaldas · Qualitative Market Research An International Journal · 2016 · 79 citations

Social Sciences, Sociology, Communication Research Methods +15

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