Value co-creation among retailers and consumers: New insights into the furniture market

Building Theories from Case Study Research

Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 23.2K citations · Full text

Education, Psychology, Case Management +13

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Competitive advantage, creating and sustaining superior performance

Kurt Ernst Weil · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) · 1985 · 10.4K citations · Full text

Management, Strategic Management, Strategy +14

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2007 · 7.3K citations

Business, Information Systems, Business Strategy +2

Case study research: Design and methods

Mitchell D. McCorcle, Ella Louise Bell · Evaluation and Program Planning · 1986 · 5.9K citations

Social Sciences, Organization Studies, Case Management +7