Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility

Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives

Li‐tze Hu, Peter M. Bentler · Structural Equation Modeling A Multidisciplinary Journal · 1999 · 105.4K citations

Education, Biostatistics, Educational Measurement +16

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Principles and Practice of Structural Equation Modeling

Nassim Tabri, Corinna M. Elliott · Canadian Graduate Journal of Sociology and Criminology · 2012 · 13.4K citations · Full text

Social Sciences, Educational Measurement, Psychometrics +9

Harvard business review

Journal of the American Dietetic Association · 1993 · 12.1K citations