Jiyun Kang

Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility

Jiyun Kang, Gwendolyn Hustvedt · Journal of Business Ethics · 2013 · 457 citations

Socially Responsible Product, Corporate Transparency, Management +13

Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance

Jiyun Kang, Chuanlan Liu, Sang‐Hoon Kim · International Journal of Consumer Studies · 2013 · 436 citations

Customer Satisfaction, Sustainable Consumption, Green Marketing +17

Hedonic and utilitarian shopping motivations of fashion leadership

Jiyun Kang, Haesun Park‐Poaps · Journal of Fashion Marketing and Management · 2010 · 237 citations

Fashion Opinion Leadership, Consumer Research, Brand Strategy +19

Minimalism as a sustainable lifestyle: Its behavioral representations and contributions to emotional well-being

Jiyun Kang, Cosette M. Armstrong, Catherine Johnson · Sustainable Production and Consumption · 2021 · 163 citations

Sustainable Lifestyle, Behavioral Sciences, Well-being (Positive Psychology) +13

The role of self-concept in shaping sustainable consumption: A model of slow fashion

Alisha R. Legere, Jiyun Kang · Journal of Cleaner Production · 2020 · 140 citations

Culture, Social Identity, Engineering +13