Concepedia

Jiyun Kang

JK

Statistics

Publications

37

Citations

2.8K

H-Index

25

Active since

2010

Affiliations

Texas State University(Current)

Purdue University West Lafayette

Louisiana State University

Seoul National University

University of Seoul

Jiyun Kang is an author at Texas State University specializing in marketing, consumer behavior, and business.

Publications per year

2010–2025

37

Publications

37

Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility

Jiyun Kang, Gwendolyn Hustvedt · Journal of Business Ethics · 2013 · 475 citations

Management, Marketing, Marketing Management +16

Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance

Jiyun Kang, Chuanlan Liu, Sang‐Hoon Kim · International Journal of Consumer Studies · 2013 · 448 citations

Business, Environmental Management, Marketing +17

Hedonic and utilitarian shopping motivations of fashion leadership

Jiyun Kang, Haesun Park‐Poaps · Journal of Fashion Marketing and Management · 2010 · 238 citations

Business, Leadership, Marketing +15

Minimalism as a sustainable lifestyle: Its behavioral representations and contributions to emotional well-being

Jiyun Kang, Cosette M. Armstrong, Catherine Johnson · Sustainable Production and Consumption · 2021 · 176 citations

Social Sciences, Behavioral Sciences, Psychology +13

The role of self-concept in shaping sustainable consumption: A model of slow fashion

Alisha R. Legere, Jiyun Kang · Journal of Cleaner Production · 2020 · 153 citations

Social Sciences, Sociology, Consumer Behavior +12

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