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Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

Business, Marketing, Marketing Management +12

Using Online Conversations to Study Word-of-Mouth Communication

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Social Sciences, Communication, Mass Communication +6

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Social Sciences, Communication, Finance +12

Do online reviews matter? — An empirical investigation of panel data

Wenjing Duan, Bin Gu, Andrew B. Whinston · Decision Support Systems · 2008 · 1.7K citations

Social Sciences, Information Systems, Econometrics +10