Concepedia
Journal of Business Research · 2003 · 407 citations · 36 references
ManagementMarketingMarketing ManagementCorporate Social ResponsibilityCause-related MarketingConsumer InvolvementCorporate SponsorshipSponsorshipCause-related IdentificationPurchase Intent ModelingPurchase Intent VariablesSponsor IdentificationSponsor-property Fit
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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations
Social Sciences, Psychology, Social Psychology +10
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations
Social Sciences, Psychology, Social Psychology +11
Social Identity Theory and the Organization
Blake E. Ashforth, Fred A. Mael · Academy of Management Review · 1989 · 7.7K citations
Social Sciences, Organization Studies, Organizational Behavior +16
Customer Loyalty: Toward an Integrated Conceptual Framework
Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations
Business, Marketing, Marketing Management +14
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.5K citations
Business, Marketing, Marketing Management +15