Effects of watermark and music on mobile message advertisements

Attention and Effort

Howard E. Egeth, Daniel Kahneman · The American Journal of Psychology · 1975 · 7.1K citations

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Joan Meyers‐Levy, Alice M. Tybout · Journal of Consumer Research · 1989 · 1.4K citations

Management, Marketing, Marketing Management +7

Selective looking: Attending to visually specified events

Ulric Neisser, Robert Becklen · Cognitive Psychology · 1975 · 794 citations

Medicine, Vision Science, Visual Attention +11

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Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

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Business, Marketing, Marketing Management +14