Journal of Consumer Research · 1988 · 362 citations · 22 references
Consumer UncertaintyEngineeringBehavioral Decision MakingConsumer ResearchDecision AnalysisIndividual Decision MakingUncertain ReasoningUncertainty FormalismUncertainty QuantificationDeep UncertaintyBiasRisk ManagementManagementSeptember 1988Decision TheoryStatisticsEconomicsCognitive ScienceHigh UncertaintyUncertainty (Knowledge Representation)MarketingFebruary 1988Behavioral EconomicsUncertainty (Quantum Physics)Uncertainty ManagementDecision ScienceModel UncertaintyRisk Decisions
Journal Article Modeling Ambiguity in Decisions Under Uncertainty Get access Barbara E. Kahn, Barbara E. Kahn Search for other works by this author on: Oxford Academic PubMed Google Scholar Rakesh K. Sarin Rakesh K. Sarin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 265–272, https://doi.org/10.1086/209163 Published: 01 September 1988 Article history Received: 01 February 1987 Revision received: 01 February 1988 Published: 01 September 1988
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