Pay-what-you-want or mark-off-your-own-price – A framing effect in customer-selected pricing

Warm-Glow versus Cold-Prickle: The Effects of Positive and Negative Framing on Cooperation in Experiments

James Andreoni · The Quarterly Journal of Economics · 1995 · 927 citations

Social Sciences, Behavioral Sciences, Economics +17

Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving

Ayelet Gneezy, Uri Gneezy, Leif D. Nelson et al. · Science · 2010 · 315 citations

Public Affairs, Economics, Marketing +15

Pay-what-you-want, identity, and self-signaling in markets

Ayelet Gneezy, Uri Gneezy, Gerhard Riener et al. · Proceedings of the National Academy of Sciences · 2012 · 295 citations

Social Sciences, Economics, Social Psychology +11

Pay What You Want: A New Participative Pricing Mechanism

Ju‐Young Kim, Martin Natter, Martin Spann · Journal of Marketing · 2008 · 281 citations

Business, Business Economics, Marketing +10

Public good provision and public bad prevention: The effect of framing

Joep Sonnemans, Arthur Schram, Theo Offerman · Journal of Economic Behavior & Organization · 1998 · 259 citations

Public Affairs, Economics, Public Policy +12