Reflections on Building and Teaching an Undergraduate Strategic Management Course in a Blended Format

Abstract

This article is a personal reflection on the challenges, frustrations, and rewards of transforming a traditional face-to-face strategic management course into a blended format. The article describes both the discovery process that leads to a significantly redesigned course and the distillation of that experience into six core questions that can guide other faculty members interested in developing their own blended course. The article stresses the importance of fully integrating face-to-face learning with online activities—and vice versa— so that the entire course forms a seamless, integrated learning environment. Examples of how to completely integrate classroom and online learning are provided. The article also uses Mezirow’s transformative learning framework to better understand the changes occurring within the authors during the course redesign process.