Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science · 1989 · 25.4K citations

Computing, Information Systems, Information Technology +11

Alternative Ways of Assessing Model Fit

Michael W. Browne, Robert Cudeck · Sociological Methods & Research · 1992 · 25.2K citations

Social Sciences, Biostatistics, Econometrics +11

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

Viswanath Venkatesh, Fred D. Davis · Management Science · 2000 · 22.3K citations · Full text

Management, Information Systems, Management Information Systems +13

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11