Purchasing Channel Context
Purchasing Channel Context is a theoretical construct in consumer behavior research that denotes the specific environment or medium through which consumers access and acquire goods or services, distinguished by its influence on perception, decision-making, and brand interaction within the similarity of marks framework.
13
Publications
599
Citations
41
Authors
25
Institutions
Publications per year
2017–2026
7
Parents
13
1–5 of 13
41
1
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1–5 of 41
25

Huazhong University of Science and Technology
Wuhan, China
1 h-index
2 publications
80 citations
National Consumer Research Centre
Helsinki, Finland
1 h-index
1 publications
24 citations

South China University of Technology
Guangzhou, China
1 h-index
1 publications
107 citations
West Texas A&M University
Canyon, United States
1 h-index
1 publications
38 citations

Universidad de Burgos
Burgos, Spain
1 h-index
1 publications
42 citations

Old Dominion University
Norfolk, United States
1 h-index
1 publications
21 citations

Silesian University in Opava
Opava, Czechia
1 h-index
2 publications
54 citations
University of South Carolina Upstate
Spartanburg, United States
1 h-index
1 publications
40 citations
1–8 of 25
3 publications · 104 citations
3
h-index
JBR · 2 publications · 51 citations
2
h-index
JHMM · 1 publications · 38 citations
1
h-index
THR · 1 publications · 13 citations
1
h-index
1 publications · 28 citations
1
h-index
1–5