Purchasing Channel Context

Purchasing Channel Context is a theoretical construct in consumer behavior research that denotes the specific environment or medium through which consumers access and acquire goods or services, distinguished by its influence on perception, decision-making, and brand interaction within the similarity of marks framework.

13

Publications

599

Citations

41

Authors

25

Institutions

Publications per year

2017–2026

7

Authors

41

  1. JP
    Jungkun Park

    Hanyang University, South Korea

    1 publications · 40 citations

    1

    h-index

  2. DM
    Dolores M. Frías‐Jamilena

    Universidad de Granada, Spain

    1 publications · 13 citations

    1

    h-index

  3. PR
    Pradeep Racherla

    West Texas A&M University, United States

    1 publications · 38 citations

    1

    h-index

  4. YS
    Yanming Sun

    Guangzhou University, China

    1 publications · 174 citations

    1

    h-index

  5. ZL
    Zhenfang Li

    Xidian University, China

    1 publications · 15 citations

    1

    h-index

1–5 of 41

Venues

  1. Journal of Retailing and Consumer Services

    3 publications · 104 citations

    3

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 51 citations

    2

    h-index

  3. Journal of Hospitality Marketing & Management

    JHMM · 1 publications · 38 citations

    1

    h-index

  4. Tourism and Hospitality Research

    THR · 1 publications · 13 citations

    1

    h-index

  5. Marketing Intelligence & Planning

    1 publications · 28 citations

    1

    h-index

1–5