Concepedia
Statistics
Publications
12
Citations
637
H-Index
11
Active since
2001
Affiliations
Sungshin Women's University(Current)
Seoul National University
Su Jin Yang is an author at Sungshin Women's University specializing in business, consumer behavior, and marketing.
Publications per year
2001–2020
Adoption of Mobile Technologies for Chinese Consumers
Jungkun Park, Su Jin Yang, Xinran Lehto · Journal of electronic commerce research · 2007 · 365 citations
Business, Marketing, Marketing Management +15
The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context
Su Jin Yang, Yun Jung Lee · International Journal of Electronic Commerce · 2017 · 49 citations
Business, Marketing, Marketing Management +17
Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification
Su Jin Yang, Jungkun Park · Journal of Retailing and Consumer Services · 2006 · 40 citations
Business, Marketing, Marketing Management +12
Impact of Motivation in the Sharing Economy and Perceived Security in Attitude and Loyalty toward Airbnb
Su Jin Yang, Sungsook Ahn · Advanced science and technology letters · 2016 · 40 citations
Business, Marketing, Business-to-business Marketing +9
In vitro protein tyrosine phosphatase 1B inhibition and antioxidant property of different onion peel cultivars: A comparative study
Su Jin Yang, Pradeep Paudel, Srijan Shrestha et al. · Food Science & Nutrition · 2018 · 30 citations · Full text
Agriculture, Botany, Plant Sciences +16
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