Concepedia
Tourism Management · 2004 · 665 citations · 42 references
MarketingLuxury HotelsChain RestaurantsFirm PerformanceHospitality MarketingBrand StrategyBrand DevelopmentHospitalityBusinessManagementBrand AwarenessLuxury BrandingBrand EquityHospitality IndustryBrand ManagementHospitality Management
42
Multivariate Data Analysis.
H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations
Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15
A Conceptual Model of Service Quality and Its Implications for Future Research
A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 1985 · 17.2K citations
Total Quality Management, Customer Satisfaction, Service Quality +14
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Customer Satisfaction, Brand Perception, Individual Consumer +14
Measuring Service Quality: A Reexamination and Extension
J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 8.8K citations
Total Quality Management, Customer Satisfaction, Service Quality Construct +14
J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 4.9K citations
Customer Satisfaction, Service Quality, Service Research +5