Publication | Closed Access
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
665
Citations
42
References
2004
Year
MarketingLuxury HotelsChain RestaurantsFirm PerformanceHospitality MarketingBrand StrategyBrand DevelopmentHospitalityBusinessManagementBrand AwarenessLuxury BrandingBrand EquityHospitality IndustryBrand ManagementHospitality Management
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|---|---|---|
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