Prefectural branding in Japan – Tourism, National Parks and the Shinshu brand

Place branding: Is it marketing, or isn’t it?

Simón Anholt · Place Branding and Public Diplomacy · 2008 · 295 citations · Full text

Business, Marketing, Marketing Management +10

SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES

Teknillinen Korkeakoulu, Tekniska Högskolan · 2003 · 256 citations

Business, Marketing, Marketing Management +13

Creative dimensions for branding and regeneration: Overcoming negative perceptions of a city

Myfanwy Trueman, Diana Cook, Nelarine Cornelius · Place Branding and Public Diplomacy · 2008 · 65 citations

Social Sciences, Urban Design, Urban Studies +13

The rules of play: national identity and the shaping of Japanese leisure

Choice Reviews Online · 2003 · 59 citations

Social Sciences, Cultural Studies, Asian Studies +12

Toward Sustainable Management of National Parks in Japan: Securing Local Community and Stakeholder Participation

Lisa Hiwasaki · Environmental Management · 2005 · 57 citations

Management, Environmental Management, Environmental Policy +17