Bundling decisions in supply chains

Commodity Bundling and the Burden of Monopoly

William James Adams, Janet L. Yellen · The Quarterly Journal of Economics · 1976 · 1.6K citations

Commodity Bundling, Trade, Value Theory +17

Supplier integration into new product development: coordinating product, process and supply chain design

Kenneth J. Petersen, Robert Handfield, Gary L. Ragatz · Journal of Operations Management · 2004 · 1.2K citations

Product Management, Survey Data, Product Development +21

Managing Channel Profits

Abel P. Jeuland, Steven M. Shugan · Marketing Science · 1983 · 1.1K citations

Consumer Uncertainty, Revenue Model, Inventory Theory +19

Bundling Information Goods: Pricing, Profits, and Efficiency

Yannis Bakos, Erik Brynjolfsson · Management Science · 1999 · 1.1K citations

Optimal Bundling Strategies, Bundling, Predictive Value +19

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch, Gerard J. Tellis · Journal of Marketing · 2002 · 772 citations

Bundling Literature, Economics, Price Formation +15